The Catalyst by Softchoice

The rise of AI isn’t just about smarter machines—it’s about reshaping the way we work, create, and innovate. 

In the season finale of The Catalyst by Softchoice, Heather Haskin sits down with Gil Pres…

The future of tech isn’t just about speed and innovation—it’s about who gets a seat at the table. 

In this episode of The Catalyst by Softchoice, Rachel Skaff, AWS Managing Director of America’s Chann…

The future of business is a conversation. In this episode of The Catalyst by Softchoice, Heather Haskin and Craig McQueen, Vice President of AI Solutions at Softchoice, dive into how conversational A…

What if your company could leverage AI to not only increase productivity but also improve your mental well-being? What if the secret to transforming your workplace culture and achieving extraordinary…

A lot of charities are just trying to keep the lights on. They don’t have resources for tech infrastructure and training. That’s where Softchoice’s Charity Accelerator Program comes in.  

In this epis…

What if your company could leverage AI to not only increase productivity but also improve your mental well-being? 

In this episode of The Catalyst, Heather Haskin speaks with Anna Baird, Chief Custome…

It’s one thing to hear about the speeds and feeds of a technology – and quite another to get a real human voice, to shine a light on the real value these tools can offer us. 

In this episode, host Hea…

Quantum computing promises to be one of the most disruptive technologies of our time. But it also brings the risk of unparalleled cybersecurity threats. 

In this episode of The Catalyst by Softchoice,…

In this special episode, host Heather Haskin dives deep into the world of AI-driven digital transformation with Rekha Narang, Director of Partner Technology at Microsoft. Rekha provides an inside loo…

Is your business ready for the end of Windows 10, or are you risking being left behind in the next wave of digital transformation?  

In this episode, host Aaron Brooks is joined by industry experts Ca…

In this episode, co-hosts Aaron Brooks and Heather Haskin take a break from the constant buzz around generative AI and ChatGPT to explore what else is shaping the future of IT. From cybersecurity thr…

What's it like being at the helm of a security operation that safeguards thousands of businesses worldwide, with new cyber threats emerging every single day? 

In this episode, host Heather Haskin meet…

What if the key to becoming a more dynamic and effective leader lies not in boardrooms or business school – but on the improv stage? 

In this episode, host Aaron Brooks and guest Stephanie Malek, Corp…

Can a leader effectively inspire and drive success without being physically present? As tech giants like Google, Amazon, Meta, and Apple mandate a return to the office, this question is top of mind. …

In this special bonus episode of The Catalyst, host Heather Haskin welcomes Greg McDonald, Senior Solutions Architect at Softchoice, to discuss the recent CrowdStrike outage that disrupted businesses…

Across organizations, every team is driven by the desire to innovate and perform, adopting its own set of SaaS tools to help drive growth. But without a centralized strategy, suddenly you’re faced wi…

There wasn’t anything in open source that was more than a toy a year ago, but that’s all changed according to today’s guest. Brian Stevens, CEO of Neural Magic and former CTO of Google Cloud, is help…

What if your team's full potential lay in the hands of an AI assistant that could learn from you, adapt to your needs, and streamline your daily operations? How do you sustain momentum through initia…

How do you integrate Microsoft Generative AI into the everyday workflow of your organization without making a mess of it? That's the question that drives the third episode in this miniseries, which f…

The biggest architectural change to the humble chipset is underway. Its aim: deliver artificial intelligence to the PC. 

Host Aaron Brooks meets with Cameron Allen, partner account manager at Intel Ca…