CBP 27: Cash-Based Success in a Small Community - Interview with Brenda Shelton PT, CMP

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Ever think that cash-based practices can only work and be successful in larger metropolitan areas? With lots of wealthy people? Today’s interviewee, Brenda Shelton PT, is a great example why that’s just not true. She is one of a growing number of successful out-of-network clinics in smaller communities and rural areas, and discusses how referral sources and marketing change when you move from the insurance-based realm into the cash-based model. She’s been a PT for nearly 40 years, has had her private-pay practice for 10 years, and plans to treat patients for many years to come because her practice is so enjoyable and accommodating to the life she wants to lead.

• Her entry into private practice after nearly 30 years in the PT field

• What skills she has acquired to make her practice successful

• The characteristics of the people in her small community that make a cash-based practice viable there (hint: it’s not wealth. AND she’s not the only cash practice in town)

• How she ended up getting more physician referrals over time even though she struggled to do so when starting out

• Medicare and her newfound clarity on its regulations and her ability to see beneficiaries

• An often omitted piece of info for self-claim receipts that will cause reimbursement denials

• How she utilizes orthotics to add to her revenue and add to the value she can bring to her patients

• My interview with Nancy Beckley on HIPAA and Medicare regulations

• My article on Cash Pay PT Receipts and what you need to include on them for self claims

• The Mulligan Concept – fantastic manual therapy continuing education

Click Here to learn how to start your own Cash-Based Practice .