CBP 118: How to Coach Referral Sources on What to Tell Patients About Your Cash-Based Practice

This week’s highlights episode is taken from an interview with Michael Garrett, MD, an Austin-area “direct primary care” physician with a private medical practice near my own cash-based physical therapy clinic in Austin, Texas. As our interview began, we inadvertently recorded a great example of a conversation I like to have with all my physician referral sources. I find it really helps them better understand how my cash-based services can represent a much better value for many of their patients than insurance based options. And that prepares them to frame my services and the associated costs in an accurate, yet enticing way when the time comes.

This is a really quick listen that can help you see how to set up your referral sources to position your practice in the best light with their patients. Definitely worth a few minutes of your time!

This “highlight” is from a full episode on the direct primary-care movement in the US.

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