CBP 107: Ideal Cash-Pay Services for Both In-Network and Out-of-Network Practices—with Phil Plisky

In this highlights episode, Phil Plisky explains exactly how an insurance-based clinic can generate lots of cash-based revenue by offering wellness-focused screenings and injury-prevention services. He describes precisely how they’ve successfully leveraged injury-prevention screenings to develop a wellness-service niche that patients are happy to pay for out of pocket, even though they are accustomed to using their insurance at that PT practice!

This low-risk approach to developing out-of-network business that can protect your practice from future reimbursement cuts might be an ideal way for practices that are highly reliant on insurance-based business to get started with the cash-based model.

This “highlight” is from a full episode on developing a niche with injury prevention programs.