CBP 052: How to Break Into a Niche Market & Generate Loads of New Patients with Both Offline and Online Marketing

As competition increases, POPTS and hospital systems horde referrals, and profit margins are squeezed by declining insurance reimbursements, targeting a niche market in which you become the “go-to practice” can be a business-saving move. In this episode, I answer the question of how Carter Physiotherapy is breaking into the ‘Running’ niche market in Austin Texas, […]

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