The Marketing Mind 5 - the post-everything era

Our January episode features Tracey Follows, chief strategy and innovation officer at the Future Laboratory and founder of AnyDayNow, and Marketing’s features editor Rebecca Coleman. The trio delve into the idea of post-perfection in 2016, where consumers increasingly post heightened versions of their lives on social media, but come to expect more sincerity from their brands. They also discuss post-privacy, where data as payment for services rendered has become the expectation rather than choice.

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