Is 2024 a vintage year for Christmas ads?

Campaign’s editorial team take to the studio clad in Christmas jumpers and novelty antlers to chat about this year’s crop of festive ads. 

A wave of ads have dropped over the last few weeks, including the likes of John Lewis, Waitrose, McDonald’s, M&S, Coca-Cola, Amazon, Tesco and Sainsbury’s.

In this episode, the team discusses some standout work as well as other spots that didn’t quite hit the mark. Guests also debate whether John Lewis still holds the yard stick when it comes to quality Christmas ads, argue the value of revisiting old strategies and praise the power of music.

Campaign's tech editor Lucy Shelley is joined by Maisie McCabe, UK editor, Alessandra Scotto di Santolo, creativity and culture editor, and Charlotte Rawlings, senior creativity reporter.

Further reading:

• ‘Wonderful nostalgia’, ‘little annoyances’, ‘brilliantly chosen track’: creatives react to John Lewis Christmas ad
• John Lewis Christmas ad depicts 'magical journey of memories' between sisters
• Waitrose & Partners campaign conjures up star-studded festive mystery
• McDonald’s lights up festive season with ‘satisfying’ Christmas campaign
• Sainsbury’s and the BFG serve up a 'phizz-whizzing' Christmas feast
• Gingerbread-fuelled Tesco ad touches on grief during the festive period
• Coca-Cola unveils ‘Holidays are coming’ ad made by AI
• Amazon's Christmas campaign puts theatre caretaker's talent centre stage
• M&S Food's Sharry Cramond hails consistency as Dawn French's festive fairy returns
• M&S Clothing & Home ad imagines Christmas inside a snow globe
• Find Waldo in Etsy’s holiday campaign

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