80: What school students think about advertising & how to change perceptions
- Author
- Campaign Magazine
- Published
- Wed 30 Mar 2022
- Episode Link
- https://shows.acast.com/campaignpodcast/episodes/80-what-school-students-think-about-advertising-how-to-chang
The media agency UM has taken a fresh approach to educating high school students about advertising and media. Campaign was invited to its Futureproof Academy to ask four Springwest Academy students – Rhianna, Lucius, Dilyanna and Koby – what they thought about the industry and whether they would consider a career in it. We also speak to their teacher Emily Chapman about what makes a good outreach programme, and UM's EMEA chief communications and culture officer Alice Archer about what she has learnt.
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