The Campaign team reflects on major coronavirus stories affecting the advertising industry. We also take a closer look at how the crisis is impacting experiential marketing.
Omar Oakes is joined by Campaign's Yasmin Arrigo, Fayola Douglas and Jeremy Lee. This episode was recorded by Ben Londesbrough and edited by Martha Llewellyn.
Running order:
4.00: Reaction to UK in lockdown, ad industry business still on the move, and the impact of the crisis on social media (04.00)
15.00: What now for experiential marketing and what will the sector look like post-crisis? (15.00)
21.00: Looking forward to Cannes Lions in October (21.00)
24.00: How are experiential agencies adapting? (24.00)
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