60: Campaign podcast: The power of the creative nudge
- Author
- Campaign Magazine
- Published
- Thu 05 Aug 2021
- Episode Link
- https://audioboom.com/posts/7918929
On this week's Campaign podcast, acting news editor Simon Gwynn and UK editor Maisie McCabe discuss one of the biggest stories to hit adland in recent years: the outcome of the JWT employment tribunal, and how coverage unfairly focused on Wunderman Thompson's Jo Wallace.
Simon and Maisie then talk about one of the week's biggest new reviews – the consolidated global media account of food delivery giant Just Eat Takeaway – followed by some of the latest ads.
In the second half of the episode, Maisie speaks to Kev Chesters and Mick Mahoney, strategy and creative partners at Harbour Collective, about their new book The Creative Nudge, and why it pays to ask "What would Gaga do?".
"Being unreasonable means being prepared to dissent," Chesters says. "One of the problems we have in business is we reward consent... You can't be creative if it's not different – you have to be prepared to reward dissent."
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