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44: Why does the ad industry still seem like a 'private members' club'?

Author
Campaign Magazine
Published
Thu 25 Mar 2021
Episode Link
https://audioboom.com/posts/7830356

Publicis Groupe's Magnus Djaba and Brixton Finishing School's Ally Owen give a frank assessment to Brittaney Kiefer of how 'open' the UK advertising industry is and how to widen access to talent.

Despite rising to become global president of Saatchi & Saatchi, Djaba claims his mother still has no idea what he does for a living, while Owen likens the industry to a private members' club.

Omar Oakes and Kate Magee also address the week's most notable ad campaigns and industry news. They discuss whether the office could become a competitive advantage in media as the UK reopens from lockdown, and also unpick the state of gaming in marketing after Campaign's inaugural Gaming Summit.

Episode notes (links to stories on campaignlive.co.uk)
3:45: Pick of the week: Replens MD "Sex never gets old" (The Gate)
8:00 MoneySupermarket "Monster" (Engine)
10:15 Is the office a competitive advantage in media?
19:50 Gaming Summit: opportunities and warnings for marketers
27:50 Magnus Djaba and Ally Owen interview

This episode was hosted by Campaign's media & technology editor Omar Oakes with associate editor Kate Magee and edited by Lindsay Riley.

Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.
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