43: Populism v high art, Nike’s celebration of mums’ strength and W&K’s future
- Author
- Campaign Magazine
- Published
- Thu 18 Mar 2021
- Episode Link
- https://audioboom.com/posts/7825338
Should the ad industry stop trying to make high art and just aim for popular appeal? This debate has been raging since Campaign published its March cover feature, “Why advertising should be more Mrs. Brown’s Boys and less Fleabag”. Brittaney, Maisie and Kate unpack this debate and weigh in with their own opinions.
They also discuss a new Nike ad celebrating the strength of pregnant women, which is Campaign’s Pick of the Week. And what does the departure of esteemed creative leader Tony Davidson from Wieden & Kennedy London mean for the future of that agency?
Later in the episode, legendary planner Paul Feldwick talks to Engine chief strategy officer Gen Kobayashi about whether advertising has become too “knowing” for its own good.
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