41: How to be an ethical advertiser, Bodyform's Pain Museum and Airbnb's media bombshell

Omar and Brittaney discuss whether the BBC is right to put BBC Three back on 'normal' TV, Bodyform's new ad campaign (or should that be "cam-pain"?), Airbnb's decision to spend less on performance marketing and what impact the new media app Clubhouse is having.

Then Omar speaks to Media Bounty MD Jake Dubbins and O2 head of culture and innovation Laura Lesser about the work of the Conscious Advertising Network, how advertisers may unwittingly fund hate speech and misinformation, how both ad-funded tech platforms and the open web must be reformed, and how brands should hold themselves and media agencies to account.

Running order (links to stories on Campaign's website):
2:00 BBC Three is going back on telly
5:40 Bodyform "#PainStories" (AMV BBDO)
13:30 Why Airbnb will spend less on performance marketing and why it matters
20:30 Clubhouse and how social media rivals are responding
28:00 Jake Dubbins and Laura Lesser interview

This episode was hosted by Campaign's media & technology editor Omar Oakes with creativity & culture editor Brittaney Kiefer and edited by Lindsay Riley.

Want to ask us a question or respond to what you've heard? Please email [email protected] with "Podcast" at the beginning of the subject line.

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