39: KFC's mashups with Walkers and Pizza Hut + building your network despite lockdown

Omar and Brittaney take a closer look at two KFC brand collaborations that launched within days of each other - Walkers (in which Gary Lineker imagines himself as Colonel Sanders) and Pizza Hut. What's KFC up to and do all brands win equally when marketing together?

Then Brittaney chats to Niran Vinod and Damola Timeyin, the creative strategists and authors that have released the marketing guide How to Build It under Stormy’s publishing imprint #Merky Books. They get into how people starting out in advertising can build their network despite social distancing and how brands can market with purpose authentically.

 

Running order (links to stories on Campaign's website):
2:30 KFC and Walkers "It makes sense" (in-house) / Pizza Hut "KFC popcorn chicken pizza" (Iris)

9:15 Halifax "It's a people thing" (New Commercial Arts)

15:00 Habito "The road to completion" (Uncommon Creative Studio)

18:15 Interview with Niran Vinod and Damola Timeyin

This episode was hosted by Campaign's media and technology editor Omar Oakes and edited by Lindsay Riley.

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