33: Special edition: What is the Snapchat Generation and how can adland protect younger workers during Covid?

In this special edition of Campaign’s podcast, Snapchat’s regional general manager, Ed Couchman, MG OMD CEO Natalie Bell, and Lucky Generals’ co-founder Helen Calcraft share their views about how brands and agencies plan to accommodate the needs of the younger workforce during Covid-19.

Please visit the Campaign-Snapchat hub for more information about the Snapchat Generation.

Warning: some of the topics discussed are of a sensitive nature and listener discretion is advised. 

Running order:
3:01 How has young people’s time on Snapchat and online changed since the start of the pandemic?

8:02 Gen-Z: what we should know about them and the challenges they’ve faced in 2020?

16:05 Forms of engagement for younger workers at home  

19:24 Changes in approach to bringing new talent

26:50 The misconceptions brand marketers have about young consumers
30:40 The likelihood of using more influencer marketing in campaigns 
38:15 Trends that accelerated due to the pandemic but will have a lasting impact

This special episode is hosted by Campaign's media and technology editor Omar Oakes and produced by ReThink Audio and Rebecca Grisedale-Sherry. 

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