32: Media review of 2020: streaming wars, ecommerce explosions, and agency restructures
- Author
- Campaign Magazine
- Published
- Thu 17 Dec 2020
- Episode Link
- https://audioboom.com/posts/7753279
Sue Frogley and Douglas McCabe discuss:
- how 2020's streaming wars and explosion of ecommerce has impacted commercial media
- how media agencies have (and haven't) restructured this year
- is it time for creative and media to come back together?
- what lasting impact did the Facebook brand boycott have?
- can cinema and outdoor bounce back in 2021?
McCabe: "Ecommerce has really exploded... as of this summer, we've jumped to 2024."
Frogley: "Often [brands] have completely different people in charge of creative and media. There’s no point in us creating a structure of something we think clients may want - particularly not now, because all clients are firefighting."
This episode was hosted by Campaign's media and technology editor Omar Oakes and edited by Lindsay Riley.
Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.
Follow us on Instagram: Campaign Magazine
Tweet Tweet @CampaignMag
Join our LinkedIn group
- how 2020's streaming wars and explosion of ecommerce has impacted commercial media
- how media agencies have (and haven't) restructured this year
- is it time for creative and media to come back together?
- what lasting impact did the Facebook brand boycott have?
- can cinema and outdoor bounce back in 2021?
McCabe: "Ecommerce has really exploded... as of this summer, we've jumped to 2024."
Frogley: "Often [brands] have completely different people in charge of creative and media. There’s no point in us creating a structure of something we think clients may want - particularly not now, because all clients are firefighting."
This episode was hosted by Campaign's media and technology editor Omar Oakes and edited by Lindsay Riley.
Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.
Follow us on Instagram: Campaign Magazine
Tweet Tweet @CampaignMag
Join our LinkedIn group
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