27: Facebook's Nicola Mendelsohn on building brilliant brands, Nick Emery's exit and brands becoming political
- Author
- Campaign Magazine
- Published
- Thu 29 Oct 2020
- Episode Link
- https://audioboom.com/posts/7717551
This week Omar is joined by Campaign's deputy news editor Simon Gwynn to discuss the biggest headlines of the last fortnight.
Nick Emery's departure from Mindshare after a prank gone wrong has surprised the advertising industry. Omar and Simon discuss trust and etiquette on video calls, the standards CEOs must hold themselves to, as well as other high-profile examples.
Nike has also pushed Americans to "change the world" in election voting push, and in the UK brands have been getting involved with footballer Marcus Rashford's campaign to extend free school meals to the school holidays. Is this now the norm for brands, or just a passing phase?
Omar is then joined by Facebook's EMEA vice-president Nicola Mendelsohn in a wide-ranging interview that covers her diagnosis with a rare form of cancer, Facebook's release of the book Building Brilliant Brands, the recent brand boycott over Black Lives Matter, its EMEA client council, and what the social media giant was due to announce at its IAB upfront.
This episode was hosted by Omar Oakes and edited by Ben Londesbrough at Campaign.
Nick Emery's departure from Mindshare after a prank gone wrong has surprised the advertising industry. Omar and Simon discuss trust and etiquette on video calls, the standards CEOs must hold themselves to, as well as other high-profile examples.
Nike has also pushed Americans to "change the world" in election voting push, and in the UK brands have been getting involved with footballer Marcus Rashford's campaign to extend free school meals to the school holidays. Is this now the norm for brands, or just a passing phase?
Omar is then joined by Facebook's EMEA vice-president Nicola Mendelsohn in a wide-ranging interview that covers her diagnosis with a rare form of cancer, Facebook's release of the book Building Brilliant Brands, the recent brand boycott over Black Lives Matter, its EMEA client council, and what the social media giant was due to announce at its IAB upfront.
This episode was hosted by Omar Oakes and edited by Ben Londesbrough at Campaign.
Running order:
1:38 - Nick Emery’s departure from Mindshare and the standards of CEOs
8:53 - Brands becoming political
15:11 - Campaign BIG Awards shortlist announced
16:01 - Nicola Mendelsohn interview
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