26: YouTube on the future of TV and reshaping the UK's creative map
- Author
- Campaign Magazine
- Published
- Thu 15 Oct 2020
- Episode Link
- https://audioboom.com/posts/7706412
Omar is joined by Gideon Spanier and Jeremy Lee to talk about the week's big stories, ad campaigns and highlights from Campaign's October Issue.
Our cover story examines whether the combined impact of Brexit, coronavirus and remote working will curb London’s dominance and could lead to a reshaping of the creative map of the UK. We also look at the latest Power 100, Campaign's annual roll call of top marketers, and discuss the news that BBH and MediaCom have won the IPA Effectiveness Grand Prix for their Tesco revival over the last five years.
Ben McOwen Wilson, MD of YouTube UK, also joins the podcast to talk about the future of TV and the introduction of YouTube Select, a new advertising tool that "surfaces a diverse mix of relevant content lineups and programs - each tailored to unique marketing needs." Omar and Ben discuss the demand for contextual advertising, the wealth of content on YouTube and brand safety, and his view that YouTube representing modern Britain better than traditional media.
This episode was hosted by Omar Oakes and edited by Ben Londesbrough at Campaign.
Our cover story examines whether the combined impact of Brexit, coronavirus and remote working will curb London’s dominance and could lead to a reshaping of the creative map of the UK. We also look at the latest Power 100, Campaign's annual roll call of top marketers, and discuss the news that BBH and MediaCom have won the IPA Effectiveness Grand Prix for their Tesco revival over the last five years.
Ben McOwen Wilson, MD of YouTube UK, also joins the podcast to talk about the future of TV and the introduction of YouTube Select, a new advertising tool that "surfaces a diverse mix of relevant content lineups and programs - each tailored to unique marketing needs." Omar and Ben discuss the demand for contextual advertising, the wealth of content on YouTube and brand safety, and his view that YouTube representing modern Britain better than traditional media.
This episode was hosted by Omar Oakes and edited by Ben Londesbrough at Campaign.
Running order:
1:47 - Campaign's October Issue: the new UK creative map and speaking up for the spoken word (read more)
10:58 - BBH and MediaCom wins the IPA Effectiveness Grand Prix for Tesco revival (read more)
15:40 - YouTube's MD Ben McOwen Wilson on YouTube and the future of TV
41:08 - Ads review, featuring: HSBC; Aunt Bessie's; and Dunelm
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