23: Graduates attempt to beat the hiring freeze and ITV's anti-racism ad

Campaign journalists Gurjit and Jeremy discuss ITV's recent anti-racism ad that was in support of dance group diversity. The ad received praise following complaints about the group's recent Black Lives Matter performance on Britain’s Got Talent (the complaints were later dismissed by Ofcom). They also unpick London mayoral candidate Shaun Bailey's call to allow sponsorship deals for tube stations, in a deal that could be worth £100 million.

Then producer Ben speaks to recent graduates from the Watford Course and SCA 2.0, about their experiences of graduating into a global pandemic, including the pair who set up G.U.A.P.P.P Creative Studios, or 'Give Us A Placement Pretty Please'. Munraj Singh Chawla and Rachael Simões, talented graduates from SCA 2.0, recently described the process as 'emotionally draining', but remain hopeful and proactive in trying to find placements. Watford graduates Paloma Gardiner and Alistair Milne also came up with a creative solution by forming their own agency, GUAP.P.P Creative Studios, in a bid to earn some experience. Setting up the company cost them just £12, and has lead to interest from agencies.

Running order:
2:17 -  ITV doubles down on Diversity with tactical ad
7:39 - Should TfL change Tube station names for sponsor?
11:34 - Aspiring ad creatives discuss tactics for beating the hiring freeze
42:15 - Ad review, featuring B&Q, Heinz and Cadbury Dairy Milk.

This episode was hosted by Gurjit Degun and produced by Ben Londesbrough.

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