19: The future of account management

Simon Gwynn is joined by Caroline Foster Kenny, global chief client officer at Wunderman Thompson, Ed Palmer, managing director at St Luke’s, and co-chair of the IPA Client Relationship Group, and Ben Caulfield, head of mothering at Mother, to talk about the new IPA report on The Future of Account Management. 

This podcast aims to find out whether there really is a crisis for the discipline and if so, what agencies should be doing to rectify the situation.

Running order:

1:00 - Hellos to guests

6:00- What is in the IPA report?

8:00 - Is this a good vs bad thing?

11:45 - What skills need to be encouraged?

17:00 - Does it need to be a designated role?

18:30 - Comments on Paul Burke’s piece 

25:30 - The problem of diversity and what can agencies do to improve the diversity of account management

29:40 - closing thoughts

30:20 - News and ad chat with Jeremy Lee