18: Bodyform, Viagra and breaking taboos about sex and bodies
- Author
- Campaign Magazine
- Published
- Thu 06 Aug 2020
- Episode Link
- https://audioboom.com/posts/7650136
This week on the Campaign podcast we’re discussing topics that we don’t often talk about: wombs, vulvas, sex, intimacy, and erectile dysfunction.
Two recent ads, Bodyform’s “Womb stories” and Viagra’s “Love story”, explored these often taboo topics. They also both earned a Campaign Pick of the Week.
Nadja Lossgott and Nick Hulley, executive creative directors of AMV BBDO, made Bodyform’s “Womb stories”, as well as a long line of award-winning ads for the brand before that. Laurent Simon is chief creative officer and Tamryn Kerr is creative director at VMLY&R London, the agency behind Viagra’s campaign.
Running order:
Hellos and introductions: 0:28
Intro to Womb Stories: 2:24
Intro to Viagra Connect: 8:12
Choosing animation for both ads: 11:23
The new rules of sex and advertising: 14:11
Taboos and shame, the responsibility of advertisers? 19:26
Online comments and hate: 23:44
Remaining taboos in advertising: 26:50
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