179: Event horizons: The future of brand marketing in 2024

Campaign and sister brand, C&IT, join forces to talk all things event marketing with Yorkshire Tea and First Event in this sponsored episode of the Campaign podcast.

In this podcast episode, we chat about:

• The role of event marketing: present, past and future
• Why the relationship between brand and event agency breaks down
• Events in Yorkshire Tea’s media mix: to what extent has events contributed to the brand’s success?

Featuring: Marc Allott, creative director, First Event; Ben Newbury, head of brand marketing, Yorkshire Tea 

This podcast episode is sponsored by First Event.

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