168. Campaign's Best of 2023: Barbenheimer

In the second of five special editions running daily this week, we look back at some of the best podcasts over the past 12 months.

Today, we go back to July and the whole Barbenheimer phenomenon that sent everyone a bit doolally over the summer. Campaign’s feature editor Matt Barker is joined in the studio by guests Yewande Ogunkoya from Craft Media, Tom Linay from Digital Cinema Media and Tom Ghiden, managing director from Joan Creative to chat about how brands are behaving around the films’ release and ask whether the huge success of the first weekend could provide a new model for future big screen releases.

Further reading:

https://www.campaignlive.co.uk/article/barbenheimer-double-feature-everyone-talking/1830847

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