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16: Google and Facebook dominance leads to costlier and less effective ads

Author
Campaign Magazine
Published
Mon 20 Jul 2020
Episode Link
https://audioboom.com/posts/7636651

Running order:

1:50 - unpacking the CMA report with Nick and Joanna
9:48 - implications for the online display market
12:09 - should advertisers care?
17:35 - the break-up of Google and Facebook?
27:20 - how media agencies think 
38:30 - closing thoughts

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