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119. Campaign Podcast: Ukraine war anniversary | leaning out | repitching | latest ads reviewed

Author
Campaign Magazine
Published
Fri 24 Feb 2023
Episode Link
https://shows.acast.com/campaignpodcast/episodes/campaign-podcast-ukraine-war-anniversary-leaning-out-repitch

Sehrig Uryn McCann Kyiv’s CEO and Bickerstaff creative group head Serhiy Artemenko join the Campaign Podcast to discuss how Ukrainian creativity has flourished as the country fights to keep the economy going.


In other news, BBH London ECD Helen Rhodes and New Commercial Arts CCO Ian Heartfield tuned in to discuss some recent creative work, including Pringles "Wonderfully different" by Grey London; Burberry "Creative expression" (in-house); and Klarna "That's Smoooth" (in-house).


And, Campaign reporter Charlotte Rawlings joined to unpack Camilla Kemp's decision to leave her CEO role at M&C Saatchi London and whether "walking away" from repitching will become the norm in adland.


Further reading:


Art Armour initiative


Camilla Kemp exits M&C Saatchi London


What I learned from leaning out


Will more agencies walk away from repitches?


Pringles changes up the recipe with 'wonderfully different' ad


Burberry goes back to British roots after wiping slate clean


'That's smoooth': Paris Hilton stars in Y2K-inspired Klarna campaign




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