118: Super Bowl special with Droga5, Iris and Saatchi & Saatchi

The biggest event in the US advertising calendar, the 57th annual Super Bowl took place on Sunday 12 February with the Kansas City Chiefs beating the Philadelphia Eagles to become NFL champions. Campaign's creativity and culture editor Gurjit Degun quizzed Shaun McIlrath, global chief creative officer at Iris Worldwide, Shelley Smoler, chief creative officer at Droga5 London, and Franki Goodwin, chief creative officer at Saatchi & Saatchi London, about what they thought of the ads.

Super Bowl ads reviewed:

• M&M's "They're back for good" by BBDO New York
• Michelob Ultra "New Members Day" by Wieden and Kennedy
• Uber “One Hit” by Special Group
• Bud Light “Hold” by Anomaly
• Pepsi “Great Acting or Great Taste?” by VaynerMedia
• Doritos “Jack's New Angle” by Goodby Silverstein & Partners

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