107. Campaign podcast: Christmas ads special with Vicki Maguire and Alex Grieve

Christmas ads have been dropping faster than santa's gift deliveries so in this week's podcast Campaign has talked to two creative powerhouses to find out what they thought of some of the biggest campaigns.

In the first of two special episodes on Christmas ads, Havas London's chief creative officer Vicki Maguire and Bartle Bogle Hegarty's chief creative officer Alex Grieve offer up their views, while also explaining how they pulled together their own festive spots, for Asda and Tesco.

They are joined by Campaign's creativity and culture editor Gurjit Degan and premium content editor Nicola Merrifield to talk about ads from John Lewis, Aldi, Boots, Sainsbury's and O2.

Further reading: 

Asda calls on Buddy the Elf to spread Christmas cheer

Tesco is on a mission to spread joy this Christmas

John Lewis uses 2022 Christmas ad to ignite conversations about children in care

Aldi Christmas ad parodies Home Alone as Kevin the Carrot gets left behind

Boots continues to spread ‘joy’ while offering ‘most affordable’ Christmas ever

Pudding is the problem in Sainsbury’s latest Christmas spot

O2 highlights data poverty in Christmas ad featuring a snowgran

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