What is a Buyer Facilitator?

Welcome to the Topaz Sales Consulting Podcast, hosted by Jorge Chavez, President and Co-Founder of Topaz Sales Consulting in Austin, Texas. In this first episode, Jorge introduces a bold and transformative sales philosophy: The Buyer Facilitator. Forget outdated tactics and pressure-based selling. This episode focuses on what it means to truly help someone buy, with integrity, curiosity, and clarity.

In this episode, you’ll learn:

• What a Buyer Facilitator is, and what it isn’t
• How shifting your intent can build lasting buyer trust
• Five principles to start facilitating (not pitching)
• Why sales success depends more on honest conversations than closing techniques

Whether you're a sales leader, entrepreneur, or account executive looking to improve, this episode will help you rethink how you engage with prospects and position yourself as a trusted advisor.

Visit TopazSalesConsulting.com for:

• Free video training
• Downloadable tools and PDFs
• Resources to help you and your team become Buyer Facilitators

Subscribe for upcoming episodes on sales leadership, coaching techniques, and real-world problem solving for modern sales teams.