What is conversational marketing? An overview with Drift’s VP Mark Kilens
- Author
- Trappe Digital LLC
- Published
- Wed 25 Mar 2020
- Episode Link
- https://podcasters.spotify.com/pod/show/ctrappe/episodes/What-is-conversational-marketing--An-overview-with-Drifts-VP-Mark-Kilens-eaicg7
Mark discusses with me the necessary rise of conversational marketing. Basically it means companies build relationships in a conversational way when consumers actually want to talk to companies in their buying process. Let’s dive into way more in this episode.
