Should direct mail really get the credit for this conversion?
- Author
- Trappe Digital LLC
- Published
- Wed 11 Dec 2019
- Episode Link
- https://podcasters.spotify.com/pod/show/ctrappe/episodes/Should-direct-mail-really-get-the-credit-for-this-conversion-e9b68q
A critical look at how we measure results of specific marketing campaigns? In the example here I’m wondering if direct mail should get the credit or if an email would’ve done the same trick.
