Conversion strategies: When marketers put the button they need clicked in a highly clicked area ....
- Author
- Trappe Digital LLC
- Published
- Fri 14 Jun 2019
- Episode Link
- https://podcasters.spotify.com/pod/show/ctrappe/episodes/Conversion-strategies-When-marketers-put-the-button-they-need-clicked-in-a-highly-clicked-area-e4babc
This appears to be an accepted conversion strategy: Need people to do something specific, re-design the user experience and just put that button whereever the button currently is that gets clicked the most. Whether the actions are totally unrelated seems to be not relevant.
