688: The narratives that connect us to our customers
- Author
- Trappe Digital LLC
- Published
- Tue 10 Sep 2024
- Episode Link
- https://podcasters.spotify.com/pod/show/ctrappe/episodes/688-The-narratives-that-connect-us-to-our-customers-e2o7v5d
Brett Townsend, SVP at Quester and co-author of "Insights on the Brink" joins me to talk about his new book and the importance of understanding and then participating in consumer narratives.
Why is this such an underused strategy? Join us to find out.
And grab a copy of his book here: https://www.amazon.com/vdp/07edb980516e4ffbb641567c60141a11?product=B0D9KLLZ6J&ref=cm_sw_tw_r_ib_dt_s2XhZ9k6WLCVp
