685: Decision-making in marketing - do you remember last year's decision?
- Author
- Trappe Digital LLC
- Published
- Wed 04 Sep 2024
- Episode Link
- https://podcasters.spotify.com/pod/show/ctrappe/episodes/685-Decision-making-in-marketing---do-you-remember-last-years-decision-e2o0jhk
We all make decisions nonstop, but what are they based on other than our vague recollection of previous decisions? How can we level up decision-making in marketing?
On Episode 685 of "The Business Storytelling Podcast," I'm joined by Erik Larson, of Cloverpop, author of the HBR decision-making checklist, to discuss that topic.
Learn more about Cloverpop: http://cloverpop.com
