657: The Art of Earned Media Coverage: Insights from a PR Veteran
- Author
- Trappe Digital LLC
- Published
- Wed 27 Mar 2024
- Episode Link
- https://podcasters.spotify.com/pod/show/ctrappe/episodes/657-The-Art-of-Earned-Media-Coverage-Insights-from-a-PR-Veteran-e2hkukf
Amanda Proscia, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media.
In Episode 657 of "The Business Storytelling Show," we discuss:
- What is earned media?
- Isn't it just news coverage, basically?
- Why is earned media so credible, as mentioned in the book?
- How to get earned media coverage
Join us and grab a copy of Amanda's book here: https://amzn.to/3VlHLbI
