647: Is your brand story ready for the narrative economy? A chat with Kristian A. Alomá
- Author
- Trappe Digital LLC
- Published
- Thu 25 Jan 2024
- Episode Link
- https://podcasters.spotify.com/pod/show/ctrappe/episodes/647-Is-your-brand-story-ready-for-the-narrative-economy--A-chat-with-Kristian-A--Alom-e2euap3
Kristian A. Alomá, Ph.D., author of "Start with the Story: Brand-Building in a Narrative Economy" joins me on Episode 647 of "The Business Storytelling Show" to discuss:
- What is the narrative economy?
- Why does the narrative economy exist?
- How is brand building different in the narrative economy?
- And more.
Join us and grab a copy of his book here: https://amzn.to/3U6gr0r
