625: Why Embracing Modern B2B Marketing is Essential for Business Success

Modern B2B marketing is one way to stay up to date on reaching prospects in the best possible way, but what does modern B2B marketing entail, and how can you make it a long-term success?
Let's discuss that on this episode of "The Business Storytelling Show," with David Sweenor and Kalyan Ramanathan, authors of "Modern B2B Marketing: A Practitioner's Guide to Marketing Excellence."
Join us and grab a copy of their book here: https://amzn.to/3RIjYB5