513: How to make your social proof trustworthy

Social proof works, which is why companies use it in their marketing strategies. And that's also why some people try to game it. From fake Amazon reviews to stretching-the-truth partnership details to out-of-context testimonials, it can be hard to know what social proof is authentic and which isn't.

In this podcast and related article, I discuss:

• What is social proof?


• The types of social proof a company can use


• Website testimonials


• The problems with social proof


• How to create social proof that works and is authentic