505: How to Successfully Launch and Manage a B2B Trade Publication PR Plan
- Author
- Trappe Digital LLC
- Published
- Thu 07 Jul 2022
- Episode Link
- https://podcasters.spotify.com/pod/show/ctrappe/episodes/505-How-to-Successfully-Launch-and-Manage-a-B2B-Trade-Publication-PR-Plan-e1gsf3e
Content marketer Megan Horn joins me to discuss the topic.
We discuss:
- How to pitch to B2B publications
- How to tell good B2B stories
- How often should you pitch?
- Using editorial calendars
- Paid vs. editorial
- How about other content types?
- How to know where to pitch.
- And more...
Check out her article on the topic here: https://lnkd.in/gwZc6Rdw
