491: How to come up with a good name for a brand

Rob Meyerson, author of "Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service" joins me on this live episode of "The Business Storytelling Show" to discuss the topic.  

We discuss:

• What makes a good brand name?


• How about the legal stuff?


• Does the website domain matter?


• How to pick a name?


• Is crowdsourcing a good idea?


• And more...

Join us and grab a copy of his book here: https://lnkd.in/gTzsRUDk

Need branding help? Contact his agency here: https://www.heirloomagency.com/