416: Modern B2B demand gen - a chat with Jon Miller
- Author
- Trappe Digital LLC
- Published
- Tue 12 Oct 2021
- Episode Link
- https://podcasters.spotify.com/pod/show/ctrappe/episodes/416-Modern-B2B-demand-gen---a-chat-with-Jon-Miller-e15du4f
Jon is the CMO at Demandbase and joins me on this livestream to discuss the topic. Join us.
We cover:
- The role of tech in account-based marketing
- What does a successful ABM campaign look like?
- How to plan the content for ABM campaigns?
- How to measure the success of your campaigns
- Top tip for winning with ABM?
