332: Why brand stories must also include failures
- Author
- Trappe Digital LLC
- Published
- Sun 14 Feb 2021
- Episode Link
- https://podcasters.spotify.com/pod/show/ctrappe/episodes/332-Why-brand-stories-must-also-include-failures-epc629
Matthew Woodget of https://www.gonarrative.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
Find Matthew's book on the topic here: https://amzn.to/3qK49sM
Christoph's content performance book: https://amzn.to/38ezVrb
