322: The importance of testing in marketing - a chat with Ron Stefanski
- Author
- Trappe Digital LLC
- Published
- Tue 02 Feb 2021
- Episode Link
- https://podcasters.spotify.com/pod/show/ctrappe/episodes/322-The-importance-of-testing-in-marketing---a-chat-with-Ron-Stefanski-eosrhf
Ron, of https://www.onehourprofessor.com/, joins Christoph on this live recording of the Business Storytelling Podcast.
We discussed:
Why testing is important
How to test assumptions
Multi-variant and A/B testing
And more....
Read a related article from Ron here: https://www.orbitmedia.com/blog/multivariate-ab-testing/
More podcast episodes: http://authenticstorytelling.net/podcast
Christoph's blog: http://authenticstorytelling.net
