270: Why your company needs a content council. A chat with Andi Robinson

Andi Robinson of https://lnkd.in/dWRzYW2 joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss breaking down silos through the use of a content council.

What's a content council
Who should be involved
What to consider

Andi's article on the topic on the Content Marketing Institute blog: https://lnkd.in/dbViCSs

Find more podcast episodes: https://lnkd.in/ePb7wUi

Christoph's content performance book: https://lnkd.in/e3dWVd5