254: Social media comments that won't help you build YOUR brand - unveiled!

In this episode I discuss the importance of not responding to all these social media posts because you really are just helping that brand spread that message and that can impact your brand. From a marketer’s perspective finding content for people to debate can also help your brand reach more people.

Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/

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