242: The state of writing - a chat with Sarah Mitchell

Content expert Sarah Mitchell joins Christoph Trappe on this episode to discuss the state of writing around the globe.

• How effective is written content?


• Who focuses on SEO and who doesn't?


• Who has an editorial calendar


• And much more form the 2020 State of Writing report.

Find the 2020 report here: https://typesetcontent.com/blog/state-of-writing-research/

To participate in the 2021 report go here: https://survey.alchemer.com/s3/5982629/c21b58c5604e

Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcmitchell/

Christoph's marketing blog: http://authenticstorytelling.net

How to use original in your marketing podcast episode can be found here: https://anchor.fm/ctrappe/episodes/How-to-use-original-research-in-your-marketing-strategy-with-Michele-Linn-ebm4bf

The 1-star 2020 review t-shirt: https://amzn.to/32EYUAY

For even more on strategic writing, read this blog post: https://authenticstorytelling.net/strategic-writing/