📈204: What B2B marketers need to know for 2021 (new CMI report)
- Author
- Trappe Digital LLC
- Published
- Wed 30 Sep 2020
- Episode Link
- https://podcasters.spotify.com/pod/show/ctrappe/episodes/204-What-B2B-marketers-need-to-know-for-2021-new-CMI-report-ekbg5b
Cathy McPhillips, of the Content Marketing Institute, joins me to discuss the latest research. We discuss the B2B marketing landscape, how COVID has impacted it, best content types and more. You can find the full research here: http://cmi.media/b2b2021
