180: Pragmatic Talk Podcast - Creating content that performs

I joined a livestream with Scot and Susan Westwater for their podcast to discuss the Content Performance Culture model and how it relates to Voice Strategy. Check out more of their episodes: https://anchor.fm/pragmatic/episodes/Creating-content-that-delivers---Christoph-Trappe---Pragmatic-Talk---Episode-17-ehma81 More on the performance model: http://contentperformance.online