162: Should brands run paid campaigns with publishers? (Feat. Tyler Benedict)
- Author
- Trappe Digital LLC
- Published
- Sun 21 Jun 2020
- Episode Link
- https://podcasters.spotify.com/pod/show/ctrappe/episodes/162-Should-brands-run-paid-campaigns-with-publishers--Feat--Tyler-Benedict-eef81n
Tyler Benedict has run bikerumor.com since 2008 and shares how brands can run better paid content marketing campaigns with niche publishers. Don’t just run crappy sponsored content but be more relevant. When everyone wins - audience, brand and publisher - that’s the model to go after.
