The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
720: How to connect business storytelling to revenue
You are now telling your business stories, getting potential customers' attention. But how do you truly turn content into revenue? Sheri Otto, a growth strategist for B2B founders and businesses, pri…
719: Reviving the American Dream: The story of the Vortic Watch Company
RT Custer, co-founder and CEO of the Vortic Watch Company, joins me on Episode 719 of "The Business Storytelling Podcast" to share how he brought the company's products to market and continues to be …
718: What's good AI prompt writing?
Emanuel Rose returns to "The Business Storytelling Podcast" for Episode 718 to discuss how you can improve your AI prompts to get better results. Join us and grab a copy of his book on the topic here…
717: Is copywriting a good career?
Join me on this solo episode of "The Business Storytelling Podcast" to look at the numbers, the jobs out there and discuss what makes a good copywriter and who all does copywriting nowadays.
Jump to s…
716: Podcasters highlight their favorite non-profits during Podcasthon 2025
Jeremie Mani, founder of Podcasthon, joins me on Episode 716 of "The Business Storytelling Podcast" to give us the details of how hundreds of podcasts are participating in this event in March.
Partic…
715: "We Tried That Once" And Other Excuses That Sabotage Business Success!
We've all probably heard the excuses of why something can't be done ... and then somebody else does it. Sigh. Larry Mietus, author of "We Tried That Once" joins me to discuss strategies to swat down …
714: How to measure the impact of SEO
Brian Piper, author and director of content strategy, joins me on Episode 714 of "The Business Storytelling Podcast" to discuss ways to measure SEO performance. With the emergence of AI, this is beco…
713: AI and Copyright - How does it all work?
Christopher Penn returns for Episode 713 of "The Business Storytelling Podcast" to fill us in on what we must know when it comes to creating content with AI and how it impacts copyright.
Reach out to…
712: The art of self-leadership with Heather Younger
Author Heather Younger returns for episode 712 of "The Business Storytelling Podcast" to preview her new book: "The Art of Self-Leadership."
The book teaches "how to take control of the workplace exp…
BONUS: How I clean up sound on video with Adobe Podcasts
Good audio matters but when it wasn't recorded as well as it could have, I use the Adobe Podcast audio enhancer for video.
Here's the difference it makes and try it here: https://podcast.adobe.com/e…
711: What's the role of business storytelling in research?
Market research veteran Brian Monschein joins me on Episode 711 of "The Business Storytelling Podcast" to discuss just that.Join us and check out Brian's company:
710: The value of online reviews for local businesses.
DYK? Customers are willing to spend 31% more at businesses with excellent reviews. Ross McDaniel joins me on Episode 710 of "The Business Storytelling" to discuss just that. He is the Founder of Fen…
709: Should you use your name as your website's URL
I have ChristophTrappe.com. Kristin Luck has her name URL. It wasn't always that way. Kristin Luck joins me on Episode 709 of "The Business Storytelling Podcast" to discuss when it makes sense to use…
708: The role of creativity in advertising
James Hurman, founding partner of Previously Unavailable and author of "Future Demand," joins me on Episode 708 of "The Business Storytelling Podcast" to discuss how advertising with award-winning cr…
707: Are you saying what people can't unhear?
Author Tamsen Webster returns to "The Business Storytelling Podcast" for Episode 707 to "highlight the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a …
706: Book launch week: The new "Instagram for Business for Dummies"
The latest edition is out this week and even includes updates on how to use Threads, which is owned by IG owner Meta. One of the authors, Corey Walker, returns for Episode 706 of "The Business Storyt…
705: How to earn an audience for your podcast
Tom Webster, author of "The Audience Is Listening: A Little Guide to Building a Big Podcast" joins me on Episode 705 of "The Business Storytelling Podcast" to share what he has learned about how to g…
704: What podcasters must know about the new FTC Deceptive Ad Rules
Gordon Firemark, The Podcast Lawyer™, returns to "The Business Storytelling Podcast" for Episode 704 to discuss the impact of the new FTC rules on podcasters.Join us and feel free to listen to his pr…
BONUS: How I secure my eye-level webcam with a stand
Eye-level cameras help us create the illusion that we look right at the other person. It's a great way to make sure the video podcast episode looks as intimate and friendly as it can.
Listening to t…
703: What is the future of content marketing?
Leave your prediction in the comments! What does the future hold? Adaptive content marketing? AI-only? More video? George Chasiotis, founder of Minuttia and other companies, joins me on Episode 703 o…