UNDERSTANDING YOUR CUSTOMER'S NEEDS IS IMPORTANT | With Laurel Roach and Heather Frierson | The Business Spotlight

Join us as we dive into the inspiring story of Laurel Roach who is the owner of a multi-unit studio with two brands, Trifit Wellness and Alloy Personal Training. Laurel's entrepreneurial spirit was ignited early on which helped her transform a struggling fitness studio, Trifit, into a thriving business. Through dedication and strategic thinking, she doubled the studio's revenue within her first year. Laurel recently expanded her ventures by acquiring a franchise of Alloy Personal Training, with plans to open six locations. Her success stems from a deep understanding of her customers' needs and a commitment to delivering personalized fitness experiences.

In this episode, we explore the critical elements of understanding and catering to an ideal customer base. Laurel shares her experience of initially targeting busy professionals, only to find that her ideal clients were individuals over 40 seeking motivation and comfort in a gym setting. She emphasizes the necessity of clear customer understanding for effective marketing, highlighting a multi-layered approach that includes digital advertising, organic posts, social proof, mailers, and referrals. The conversation underscores the importance of community building and personalized training in fostering a supportive and successful fitness environment.

You can get in touch with Laurel here on LinkedIn:

  / laurelroach 

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